You can effectively boost your email marketing ROI simply by personalizing your emails. All what you need to know is how to personalize the emails in the right ways. Here are three helpful and effective ways of personalizing your emails with an objective of boosting your email marketing ROI.
1. Segmenting Your Email List
Despite the fact that email segmentation is one of the most ideal ways of sending personalized emails to subscribers most marketers still continue to ignore its importance. It is paramount to know that when you segment your emails you will be able to send emails which are personalized to every individual subscriber. This is facilitated by the fact that email segmentation puts each lead into groups depending on the common interests of the leads. Some of the most common qualities used to classify the leads into groups include; demographics of the users, the personas of the customers, onsite behavior and other similar interests.
When the leads are classified into groups you get the freedom to send emails that will be able to address the common interest of the different groups. This has a high likelihood of increasing engagement and open rates. The reason behind this is that the members of the groups you target will be interested on the specific information you send. According to a study published on Market Shepa when you segment emails you can be able to increase the revenue you get from the emails by about fifty percent. All what you need to know is how frequently you should be sending the emails so that they do not become annoying to the subscribers. A good example is Bonobos which has been able to retain twenty five percent of the subscribers by knowing how frequently the subscribers would prefer to be getting the emails.
2. Behavioral Triggering
This is another effective way of sending emails that people will want to engage with. To prove this statistics show that sending this kind of email has 152% higher open rates when compared with the traditional emails. To be successful in sending this kind of emails you will need to track interaction in real time on your website for every user. The data collected will enable you to send emails that you are almost sure that your customer will want to engage with. Here are several ways to send automated triggered emails to your subscribers:
Check the past purchases and send recommendations for complimentary items depending on these past purchases
- Sending on boarding emails to welcome the new customers who register
- Sending transactional emails such as shipping details and invoices
- Reminding the users of recent activities to entice them to take action
3. Matching Your Landing Page with the Emails
It is paramount to customize your landing page to match the emails you are sending. This is because the customers will expect to find the information on the emails being highlighted in the landing page. When the information on the emails matches the information highlighted on the landing page the subscribers will automatically know that they are in the right page. You should make a simple landing page that is not complicated and ensure you include social proof such as to testimonials to encourage the subscribers to take action.
Summary
When you segment the leads into groups with common interests you will be able to send emails with specific information to every subscriber. It is also helpful to create an automated behavioral trigger campaign to enhance your email marketing RIO. Furthermore, you should make sure that your landing page matches the information you send on the emails so that the subscribers can take action. When you apply the outlined tips you will be able to improve your email marketing RIO by sending emails that are of interest individually to every subscriber.